Kaboom is launching a new bathroom cleaner and we were tasked to create a set of TV spots for a larger campaign coming in 2019. Inspired by the outrageous branding and the insight that it’s oddly satisfying when you clean, we created a “monster”.

The idea celebrates the feeling when you turn dirty bathrooms into sparkly clean space, reminding our targets how easy it is when you use Kaboom. Why clean when you can Kaboom, right?