About the project

The AdNews Challenge is an annual corporate fitness and charity event for the advertising, media and marketing industries. Athletes from agencies challenge each other in Triathlon and raise funds for good causes.

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Wanting to raise more funding for the event, our idea was to tap into the training routine of the athletes and turn them into Human Cameras as they run, swim, ride and paddle.

Working with 7 athletes and renowned photographers, stunning photos were captured and put on display in the fund-raising gala. All proceeds go to the chosen cause. Fans get the photos, charity gets the cash, and we get the exercise.

The Human

Camera

Experience