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About the project

Noise International is a sound studio that wanted to raise its profile within Sydney’s creative community.


To help them, we created an interactive soundboard of advertising “sounds,” a series of personalized posters generated by soundwaves, and an animated video showed empathy for the wild ride that is being a creative professional.

Upon launch, the campaign generated over 1400 visits to the Noise Board website and drove a 355% increase in hits to the Noise International website.

All with no paid media.

(The campaign also made some additional noise by snagging awards at The Webbys, Cannes Lions, and The One Show.)

The Art

of Noise


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