About the project
Media buyers saw the Google Display Network as predictable and dull. Our challenge was to prove that it could be far more: that Google’s online advertising solutions can deliver a genuine emotional connection with a brand.
We decided to prove what was possible with Google. So we collaborated with Sydney Opera House to create FRONTROW, a custom-built YouTube gadget that allowed audiences worldwide to watch Vivid LIVE events streamed live, plus move the camera, shoot images and share on their social networks.
FRONTROW demonstrated amazing reach and engagement:
269,757 unique visitors – 100 times the Concert Hall capacity
916,000 live playbacks, including 573,000 globally
An astonishing 66,000 shots taken
And all in just 10 hours.