About the project
The flyover at the end of the National Anthem is the ultimate salute to those who have Answered The Call. Working closely with USAA, NFL and US Air force, we created a digital experience that allows people to “Call in a Flyover” over the home of anyone they know who has served - and fans loved it.
The campaign earned nearly 90M impressions across all channels and 145K positive likes/comments/shares. More than 165K consumers visited the site; 84% of hub visitors engaged with content, with 10K+ entering the sweepstakes.