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About the project

Given that the Mercedes Benz GLC represented a watershed moment in engineering and innovation, we thought the best way to dramatize this was through an idea focused on pioneering uncharted territory.

Turning to Instagram and Flickr and their vast catalogs of geo-tagged photos, we identified places in the world never captured by photography – and these uncharted destinations became the basis for two pioneering road trips in one of the world’s most pioneering vehicles: the Mercedes GLC.

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