About the project
After two long years of living through a pandemic, small businesses were still struggling to stay open and empty storefronts were taking over communities.
To help, we created the Facebook Shoppable Windows - interactive retail window displays that brought to life local small businesses and the good ideas that make them unique.
The window shops featured over seventy small businesses across night different cities around the global and occupied vacant retail spaces while reinvigorating city streets.
- 80% of SMBs saw an increase in sales.
- 100% of SMBs saw an increase in brand awareness
- 43 million ad impressions delivered for SMBs.
Role: Lead Conceptual Art Direction + Production of ONP/OFP/Print campaign.