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About the project

To help creatives who attended the Cannes Lions International Festival of Creativity share back their experience at their agency's post-festival lunch and learn, we devised the Cannes Lion Digital Doggie Bag.

 

Distilling the entire Cannes experience into a series of immersive, mobile-friendly presentations that included thought leadership, creative trends, and some of the tastiest creative work on the planet, we delivered our free doggie bag to over 13,000 attendees right after the closing ceremony.

Click-throughs, page views and downloads shattered expectations. “Time on Page” averaged an incredible 2:42 per person. And Accenture Interactive got to burnish its reputation for being an enabler of creativity in the digital space.

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